100% Natural source of carotenoids and xanthophylls, highly stable, bioavailable and based on sustainable resources



AddOro is a yellow and red pigment range that is standardized and fully saponified to deliver a consistent and uniform colour for the egg yolk and broiler skin. It is based on natural lutein and zeaxanthin, obtained from dehydrated, stabilized, homogenized and saponified Marigold extract (yellow pigments) and capsanthin from paprika extract (red pigments) stabilized with ethoxyquin free antioxidant and incorporated in inert carriers. All active ingredients are found in a highly bioavailable form, which makes AddOro an effective and reliable pigment source.

Innovad’s pigment experts have over 20 years of experience in providing natural pigments. A global supplier, active in the most demanding markets worldwide. The focus is to ensure an optimal process control and full traceability away from any contaminants (heavy metals or PCB like Dioxins). Starting from cultivation of the flowers, harvest and processing the raw material until the oleoresins are fully controlled based on rigorous quality controls and specifications. Saponification, homogenization, stabilization of the liquid and dry pigments are carried out within our newly built facility in the EU. The plant is fully automated to eliminate all variable human errors, constant output and production line are fully operating under nitrogen to prevent oxygen or product active component losses.


Product range

  • Yellow:
    • AddOro Y 20
    • AddOro Y 40
    • AddOro Y 50 Dry
  • Yellow liquid:
    • AddOro Y 15 L
  • Red:
    • AddOro R 5
    • AddOro R 10
    • AddOro R 20
  • Mix:
    • AddOro O 20 (10Gm Lutein +10 Gm Canthaxanthin per Kg.)








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